Confident leader poised to deliver marketing strategies in order to strengthen your company's market position and achieve desired business results.

Over 15 years of expertise in marketing, sales, business development, leadership and business management. Embraces companies with an outstanding culture, stability and strong leadership.

Role

VP of of Marketing
2020 to 2023

Favorite Quote

“A rising tide raises all boats.”

Mantra

Function in disaster, Finish in style.

Current Experience

MOSS Building & Design

As the current VP of Marketing for MOSS Building & Design, drafted a team of talented marketers to elevate the brand and reach within the DMA, resulting in lead growth of over 30% in less than three years. During that time, created and stood up branding and strategic marketing support for 4+ ancillary brands operating under MOSS.

Oversaw People Development and Recruiting efforts with multimedia promotions to attract new talent to MOSS. Fostered retention programs, employee training efforts to continue to develop the Marketing Team, for both efficiency and rewarding employee career paths.

Leveraged team marketing talent to create preferred partnerships with trade and non-profit organizations to create low cost, high exposure opportunities that resonate within our target audience.

Developed relationships with industry leaders, including National brands, in order to increase sponsorship dollars and exposure for our Community Outreach program, which generates more than 30% of our Leads.

Built upon the Customer Experience program, developing a Director of Community Outreach & Customer Experience role which is a key component in converting our efforts in “grassroots” marketing into measurable KPIs.

Improved and automated the Inbound process, including leads management and assignment, including a monetized referral program. Maintained a 70% or higher conversion rate when qualifying a prospect to a lead for Sales.

Consistent oversight on the analytics of the business, including KPIs for marketing, sales metrics, and overall performance. Paralleled with constant regional surveillance and research of industry data, to identify both national and regional trends that may become an opportunity for enhanced marketing. Thus, taking a nimble approach to react to the ever-changing marketplace.